The global economy has experienced numerous economic crises over the past two decades, from the global financial crisis to the COVID-19 pandemic, and the Russian-Ukraine war. These crises have had a severe impact on economies that have less…
In Africa’s efforts to achieve economic growth and enhance integration, the focus on intra-regional trade has intensified, fuelled by geographical proximity, and interconnected market dynamics. However, significant obstacles remain, one of which…
Orientation: Whilst Africa is a lucrative market with many opportunities for all types of retailers, expanding into the continent is not without its own challenges. Therefore, foreign direct investors have to make strategic decisions.
Research…