This book tackles one of Africa’s most pressing questions: how to translate the promise of continental integration into measurable economic outcomes. Using the TRADE-DSM (Decision Support Model) alongside product space methodology, the book…
The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
AbstractA sound education system is one of the keys to personal mastery and growth and a country’s socio-economic development more broadly. Globally, Africa is the furthest behind in terms of educational achievement levels, with serious shortcomings…
Resources for export promotion are scarce, and incorrect market selection can be costly. In the literature, the gravity model, International Trade Center’s Export Potential Map, and decision support model all estimate export potential values.…