The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
AbstractA sound education system is one of the keys to personal mastery and growth and a country’s socio-economic development more broadly. Globally, Africa is the furthest behind in terms of educational achievement levels, with serious shortcomings…
A great deal of information is available on international trade flows and potential markets. Yet many exporters do not know how to identify, with adequate precision, those markets that hold the greatest potential. Even if they have access to…
Using firm-level data from two selected African countries, we examine whether firm-level investment in physical capital is a possible channel through which less productive firms gain entry into export markets. Our findings reveal that non-exporters…